Strategy. Culture. Leadership.

When you intentionally bring these elements together, you can accomplish great things with your team. McCarroll Consulting (formerly Hello Courage) is a consulting and facilitation firm that supports Boards and Executives in aligning their strategy, culture, and leadership to achieve meaningful success.

Developing strategy, building culture, and leading well are some of the most important duties for an organization’s Board of Directors and Executive Team.

It takes courage to develop strategy

Collaborating with your team to make intentional choices and tradeoffs to position your organization to succeed. And then to actually implement.

It takes courage to build culture

Deliberately translating values into behaviours and practices that inspire and strengthen your team each day.

It takes courage to lead

Leading in a human-centered way with both humanity and accountability to achieve big impact.

McCarroll Consulting is here to help.

We are a consulting and facilitation firm that supports organizations in developing and implementing their
strategy, culture, and leadership to achieve meaningful success. 

  • "One of the finest facilitated workshops I have experienced. It was engaging, reflective, and outcomes oriented."

    - Wayne Neilson, Councillor, City of Wetaskiwin

  • “Trina simply does amazing work! Her experience across many agencies gives her a strong understanding of executive work and she understands the complexities and nuances involved. Trina’s courage framework (strategy, culture, and leadership) applies to all fields of work in a way that results in individual and collective thriving. I highly endorse Trina’s work.”

    – Christina Farinacci-Roberts, DEI Consultant; former Principal, New York City

  • “Trina McCarroll is a skilled Consultant and Facilitator. Her courageous leadership approach is a great fit to work with organizations on developing their vision, mission, values, and strategies.”

    - Lisa Baylis, Author: Self-Compassion for Educators

  • “Trina McCarroll facilitated a Strategic Planning Retreat for our City Council and it was excellent in terms of both planning and implementation. The retreat sessions were run smoothly, with thoughtful leadership and helpful but unobtrusive feedback. Trina is an engaging animator. I would happily work with Trina again in her capacity as Facilitator.”

    -Joy-Anne Murphy, City of Camrose Councillor

  • “I am a big fan of Hello Courage because Trina focuses on strengthening leadership and using the best of our humanity to empower others. Trina is authentic, she is present in the moment, she is thoughtful and kind. In running my business and managing staff, she has been a trusted source of advice and wisdom. She is smart and a careful listener. Her experience has uniquely qualified her to be a voice in the space of leadership.”

    – Business Manager, Senior’s Care

  • “I like that staff are able to contribute to the strategic planning process. I feel it helps develop a sense of community and builds excitement. It’s helpful to talk with so many different staff members and discuss the future.”

    – Participant, Strategic Planning Workshop

Meet Trina McCarroll, CPF, CPHR

Trina McCarroll, CPF, CPHR is passionate about helping groups become high-performing teams… because it’s good for people and it’s good for business. As we design work to be more human, we can use compelling strategy, connected culture, and courageous leadership to achieve great things together.

Work can mutually be about getting great results and connecting with one another as human beings. It takes some intentionality and courage, but it's possible and helps make our world a better place.

-Trina McCarroll

Our Consulting and Facilitation Services

  • Strategic Planning

  • Culture and Change Management

  • Workshop and Offsite Facilitation

  • Speaking and Training

  • Municipal Service Level Inventory (MSLI)

Learn more about our services